VISIONARY Retail - VIBRANT Places - EXCEPTIONAL Returns
VISIONARY Retail - VIBRANT Places - EXCEPTIONAL Returns
Who we are …
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LP4 is a commercial real estate firm led by Luc Picotte, a veteran executive with over 25 years of industry experience. Luc has managed portfolios exceeding $15 billion in assets and 20 million square feet across the U.S. and Canada . He has held senior leadership roles at some of North America’s top real estate companies – including Brookfield Properties (formerly GGP), Cadillac Fairview, Ivanhoé Cambridge, Cominar REIT, and Demetree Global – where he built a track record of transformative results . Luc is an expert in placemaking, innovative leasing strategies, and driving NOI growth through operational excellence.
As the founder of LP4, Luc brings an entrepreneurial leadership style and a reputation for turning around underperforming assets. He is known as a high-energy leader who has built and led teams of over 200 professionals on high-impact projects .
Throughout his career, he has repeatedly taken underutilized properties and reinvented them into vibrant, high-performing destinations, growing occupancy and income in the process. This hands-on, visionary approach to real estate has earned Luc praise for his ability to revitalize assets and maximize value where others see only obstacles.
What we do …
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LP4’s mission is value creation. We specialize in unlocking the hidden potential of commercial real estate assets through creative strategy and diligent execution. Our team works closely with property owners and investors to reposition assets, craft innovative leasing strategies, and forge strategic partnerships that elevate a property’s performance. We take a data-driven approach to every project – from analyzing market demographics to optimizing tenant mix – ensuring that decisions are grounded in insight and geared toward growth. By focusing on proactive asset management and collaborative execution, LP4 helps clients unlock embedded value in their portfolios . In short, we don’t just manage real estate; we transform it into thriving environments and improved bottom lines.
Why us ...
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Choosing LP4 means gaining a strategic partner who combines big-picture vision with on-the-ground expertise. We bring a rare blend of forward-thinking strategy and proven operational know-how to each assignment. Luc Picotte’s own track record is testament to this unique mix: he has driven substantial increases in NOI and asset values across diverse portfolios, often achieving turnarounds where others thought growth was tapped out.
For example, while at Brookfield (GGP) he was instrumental in repositioning and monetizing over $850 million of real estate assets , and he oversaw a $2 billion portfolio of mixed-use complexes that underwent market repositioning under his leadership .
He has also built high-performing teams (200+ members strong) to execute these ambitious plans , fostering a culture of excellence and accountability.
Our impact is measurable:
Under Luc’s guidance, underperforming shopping centers have been reimagined into vibrant lifestyle destinations, occupancy rates have surged, and rental revenues have climbed. We pride ourselves on delivering tangible results – such as double-digit NOI growth after strategic re-leasing campaigns – while also building strong stakeholder relationships. Luc is adept at aligning the interests of investors, local communities, and business partners, which means smoother project execution and shared success. In partnering with LP4, you gain a leader who doesn’t just advise from afar but works alongside you to realize the full potential of your real estate assets.
Where we are …
Orlando FL
Rooted in Florida, reaching across North America. LP4 is headquartered in Florida, and Luc Picotte’s deep local knowledge stems from years of work in the Orlando area. From this Florida base, our project reach extends across the continent.
Luc has spearheaded successful developments and turnarounds in major markets from Miami and Orlando to Toronto, Washington D.C., and Las Vegas, among others. This broad geographic experience means LP4 is fluent in a variety of market conditions and asset types. Luc’s career has taken him from transit-oriented urban hubs in the South East to entertainment and retail centers on the Las Vegas Strip, to mixed-use communities in Canada . In each locale, he has demonstrated an ability to quickly grasp local market dynamics and cultural nuances, adapting strategies to fit the environment.
Whether it’s revitalizing a historic downtown block in Boston or guiding a new development in South Florida, we bring an adaptive, market-savvy approach to every region.
Our team’s network and experience across North America allow us to pull best practices from one market to another while respecting what makes each location unique. At LP4, being Florida-based with a North American footprint isn’t just about geography – it’s about perspective.
We offer our partners a coast-to-coast vision, ensuring that your project benefits from both local insight and broader industry trends.
United States
315 Grand Magnolia Ave Suite 216
Celebration, FL 34747
Phone number: +1 (425) 275 3346
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